Blowing Rock Brewing

Marketing Manager

At Blowing Rock Brewing Co. (2020 - 2022)

Marketing & Social Media Strategy

My strategy for Blowing Rock Brewing’s social media and marketing efforts centered around creating visually stunning content that highlights the unique ingredients used in their beers. By utilizing high-quality photography, I aimed to attract and engage our audience, drawing them into the world of craft brewing.

In addition to captivating imagery, I organized aesthetically pleasing events designed to provide Instagram-worthy moments. These experiences not only encouraged social sharing but also fostered a sense of community among attendees.

I also focused on sharing behind-the-scenes insights into the brewing process, allowing our audience to feel more connected to the brand. By providing educational content about the craft of brewing, we engaged our followers on a deeper level, positioning them as informed enthusiasts of our products. This combination of visual appeal, community engagement, and informative content was instrumental in enhancing brand awareness and loyalty for Blowing Rock Brewing.

03 — Results

We managed to achieve a 32% improvement in conversion, just in one month after the new copy was released.

An Instagram post I crafted for Blowing Rock Brewing's social media was featured in the Mountain Times Newspaper in Boone, NC. This particular post emphasized the significance of sustainability within the brewing industry and showcased the eco-friendly practices that Blowing Rock Brewing actively implements.

By highlighting their commitment to sustainability, I not only informed our audience about the environmental efforts of the brewery but also aligned the brand with growing consumer interest in responsible practices. This exposure in a local publication helped reinforce Blowing Rock Brewing’s reputation as a leader in sustainable brewing, further engaging the community and fostering a sense of pride among local supporters.