Downtown Greensboro Incorporated
Social Media & Marketing Strategy
My approach to Downtown Greensboro Inc.'s social media platforms focused on adopting a more blog-style format. The primary objective of DGI is to highlight and enhance the perception of downtown Greensboro as a vibrant and essential community hub.
Transitioned content to a video blog format, highlighting unique local businesses and events.
Created engaging visual narratives and series that fosterd a deeper connection with the audience.
Featured interviews with local business owners and stories that capture downtown life and showed authenticity.
+21,343
Increase in Instagram Followers over a year
+302.9%
Increase in Instagram Reach in 6 Months
+6,897
Increase in Facebook Followers over a year
+76%
Increase in Facebook Reach in 6 Months
Achieved viral success on two occasions, garnering over 10,000 likes each time! This engagement highlights the resonating impact of my content and its ability to connect with a wide audience!
Graphic Design
DTWN Marketing Campaign
I took the lead on the See for Yourself marketing campaign, playing a pivotal role in shaping its overall strategy and execution. I assisted with approving creative, organized commercial filming and talent aquasition, script editing, media buying, communications, and social media promotion.