Gilded Age Antiques & Interiors

Marketing Manager

at Gilded Age Antiques & Interiors (2020 - 2021)

Marketing & Social Media Strategy

My social media strategy for Gilded Age Antiques focused on showcasing the stunning pieces and artwork in the store through high-quality photography. By capturing the intricate details and unique character of each item, I aimed to create an engaging visual narrative that would attract and inspire potential customers.

To broaden our reach, I introduced dynamic content formats such as Instagram Reels and TikTok, tapping into the growing popularity of short-form video. This strategy not only enhanced our online presence but also allowed us to connect with a younger audience, showcasing our antiques in creative and entertaining ways.

I also developed targeted sales and promotions during holiday seasons and slower retail periods to drive foot traffic and online engagement. Additionally, I organized the Annual Soirée event, which served as a customer appreciation gathering. This event was not only a celebration of our loyal clientele but also resulted in some of our highest sales figures of the year, reinforcing community ties and highlighting the unique offerings of Gilded Age Antiques.

02 — Creative process

My philosophy was to address the visitor by describing their pain points and showcasing how the client’s service is a great solution for it.

Photographs I took during my Time at Gilded Age Antiques of Majolica were featured in the Garden Issue of Veranda Magazine.

Billboard that I designed for Gilded Age Antiques and Interiors located in Banner Elk, NC.