Swiftwick
Social Media & Marketing Strategy
I shifted Swiftwick’s social media and email marketing strategy to focus on the lifestyle, mindset, and values of runners rather than emphasizing product features. By centering content around the runner’s journey, I was able to foster stronger emotional connections and build brand authenticity across channels.
Transitioned social media content to a lifestyle-focused approach, incorporating blog posts to support storytelling and deepen audience connection.
Created engaging series and content that connected with the lifestyle of a runner and their values.
Produced feature interviews with local runners to highlight Swiftwick’s Nashville roots and community ties.
+31%
Increase in email revenue within 90 days
+118.3%
Increase in Instagram Reach organically within 60 days of starting
+61.4%
Increase in Facebook Reach organically within 60 days of starting
@swiftwicksocks: Mixing love and miles this Valentine's Day! What's your go-to line?
@swiftwicksocks: At Swiftwick, local matters.
That’s why our socks are made in the USA with locally sourced materials, whenever possible. We support communities, reduce our environmental impact, and deliver the performance you trust for every run, ride, and adventure.
@gracejewelry: Behind the scenes with Swiftwick. Spring ‘25 Collection out now👟